The Influence of Price Fairness, Promotion, and Perceived Ease of Use on the Repurchase Intention

This research aims to analyze the positive influence of price fairness, promotion, and perceived ease use on repurchase intention. The survey method was used results. Data collection technique carried out through a questionnaire instrument. Purposive sampling applied in this study. sample size determined be 400 samples. Questionnaires were distributed buyers who had made purchases at Lazada least twice. analysis employed Partial Square-Structural Equation Modeling (PLS-SEM) approach SmartPLS program. results reveal that have effects